While making choice of promotional articles, the main attention shall be paid to the functionality and aesthetics. Impressions of the customers shall have the immediate influence on perception of your business activity and in a long-term view, they also have some impact on purchase decisions. Producers of gadgets overtake in ideas, and once popular, ball-pens, strap lanyards or mugs with logos have been less frequently ordered nowadays. The example of well-known brands such as Coca-Cola or IBM shows, how important the company’s image is.
Many entrepreneurs decide to invest in advertising drinks. Mineral water, energy drink or iced coffee are universal products, which are effective in various branches. Their distribution during the events or shows make a perfect solution, which assists at promotion of the company. The advantage of these products is also their originality and relatively low price. These articles will be particularly useful during organisation of broad-ranging events.