Visual identification makes a necessary element of building of the company’s positive image. To get your customers acquainted with your logo, it is worth taking care of the coherent outlook of information and sales materials, and provide oneself with original promotional gadgets.
The basis for creation of the brand’s identity is standardisation. Arrangements referring to colours of the logo, font type and composition of various documents (e.g. letterhead paper, visiting cards, bills and invoices) shall be registered in the Book of Logos. However, it also advisable to standardize issues related among others to architecture, interior decorations, employee’s uniforms, marking of the means of transportation. These guidelines shall be followed during organisation of various promotional activities, including these related to production of gadgets.